Previous sessions — May 10, 2022

Mainstage

Breakout Track 1

Federal Civilian

Breakout Track 2

Department of Defense and National Security

Breakout Track 3

State and Local

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Welcome Remarks

Anil Chakravarthy

President of Digital Experience Business

Adobe

Bill Donellan

VP of Public Sector

Adobe

Jonathan Benett

Technical Director of Digital Government Solutions

Adobe

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Panel

The Future of CX

The White House recently released an executive order focused on transforming customer experience and service delivery for the public and federal agencies. This push to modernize government digital service delivery is not just a federal mandate, but is also a priority for state and local government leaders. Now, government is looking for ways to be more innovative and adopt simple, seamless and secure solutions faster to meet the overwhelming needs of both the public and their workforce. During this session, you will hear from federal and state government technology leaders discuss ways they are leveraging these new CX policy priorities to accelerate the modernization of government services. They will explore how government services can be delivered in ways the public now demands and expects — quick, easy, secure, and accessible.

Clare Martorana

Federal Chief Information Officer, Office of Management & Budget

Executive Office of the President

William Zielinski

Chief Information Officer

City of Dallas

Suzette Kent

Former Federal CIO

United States Federal Government

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Fireside

Personalizing The Citizen Experience

People are at the heart of everything the government supports. Now, with public sector facing growing pressure to match the level of excellence modeled by the private sector when it comes to digital service delivery, government leaders are looking for ways to re-invest in the customer experience so that they can deliver secure, effective, equitable, and accessible solutions that are personalized. The concept of personalization, however, is still new to the public sector. So how does an agency roadmap a seamless digital lexperience that builds trust and deepens relationships with their constituents? During this session, hear Service Canada's Director General of Digital Services, Michel Laviolette. He'll share stories of how Service Canada restored user trust by providing exceptional digital experiences to their citizens, employees, visitors, and businesses with a customized and personalized digital front door.

Michel Laviolette

Director of General Digital Services, Service Canada

Government of Canada

Teri Takai

Senior Vice President

The Center for Digital Government

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Fireside

Digitizing Health Information with a Customer-Focused Mindset

Having the right data at the right time is mission critical to today’s healthcare challenges from allowing patients more choices for managing their care to providers delivering a truly connected care experience. Delivering healthcare coverage and services to more than 100 million people, the Centers for Medicare and Medicaid Services (CMS) relies on a seamless, secure exchange and access of digital health information to reduce administrative burden, advance interoperability, set national standards, and engage members, patients, and providers to understand their experiences, inform solutions and infuse a customer-focused mindset. In this session, CMS’ Health Informatics and Interoperability Group will discuss their digital transformation journey to improve interoperability and service delivery while personalizing member and patient experiences.

Alexandra Mugge, MPH

Director and Deputy Chief Health Informatics Officer

Centers for Medicare & Medicaid Services

James Hanson

Head of Public Sector Industry Strategy

Adobe

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Keynote Introduction

Craig Abod

President

Carahsoft Technology Corp.

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Keynote

Manhunters: How We Took Down Pablo Escobar

Javier Peña and Steve Murphy are former DEA agents best known for bringing down Colombian drug kingpin Pablo Escobar in the ’90s, as dramatized on the first two seasons of Netflix series Narcos and chronicled in their book Manhunters: How We Took Down Pablo Escobar. During this closing conversation, join these legendary operatives as they tell the true story of how they helped put an end to one of the world’s most infamous narco-terrorists. They will describe the innovative digital strategies and technology used to conduct the effective investigation, as well as the challenges they encountered while taking down one of the world's most charismatic criminals.

Steve Murphy

Former Special Agent in Charge

U.S. Drug Enforcement Administration

Javier Peña

Former Special Agent in Charge

U.S. Drug Enforcement Administration

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Panel

The End-to-End Approach for Digital Asset Management

Across the government, agencies rely on new technologies to provide services that meet the evolving expectations of both their workforce and the general public. With a more scattered workforce, organizations now need content platforms that keep pace with the speed of today's work. During this session, we will explore the new ways to create digital content and provide remarkable experiences. Join leaders as they share best practices for creating, storing, and distributing a wide range of content such as photos, videos, and web assets. They will go through workflows that show ways to collaborate quickly and securely, create consistency across organizational assets, and streamline your content processes — from creation to delivery — for experiences that engage both your internal and external audience.

Michael Johnson

Division Chief of Digital Engagement

ICE Office of Public Affairs

Merritt Baer

Principal, Office of the CISO

AWS

Geoffrey Mroz

Principal Digital Strategist

Adobe

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Panel

Trust Without Compromise: Ensuring Reliability in the Digital Age

Citizens and businesses are now more dependent than ever on government. As organizations continue to create new opportunities to connect with consumers and their workforce, there is an element that underpins each of these priorities — digital trust. Therefore, most agencies have begun to integrate agile methods to remain safe and secure, while also providing transparency in their technologies and processes to ensure that there is confidence in their solutions, operations, and actions. During this session, join leaders to learn how they are fighting misinformation and including layers of verifiable trust in all types of digital content through provenance and attribution solutions.

Stephan Mitchev

Acting Chief Technology Officer

United States Patent and Trademark Office

John Landwehr

VP and Public Sector CTO

Adobe

David Santiago

Head of Industry, Document Cloud, Public Sector

Adobe

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Panel

Building an Intelligent Forms Management Strategy

The Federal Government has around 23,000 forms that are used to carry out important functions and provide critical services and benefits to the public. In the case of paper-only forms, workers spend countless hours recreating and quality checking handwritten, ink-to-paper entries. Where digital forms exist, they are often simply fillable PDFs on a desktop that still require manual processing because the data isn't collected in a format that can be automatically processed. The need to manually process both of these types of forms leads to more than 11.4 billion hours of paperwork annually. By switching to electronic, mobile responsive workflows and digital enrollment solutions, federal agencies can remove obstacles that arise when using a paper-based process, and provide a clear audit trail and shared insights. By eliminating administrative tasks such as printing, emailing and scanning, employees also have more time to do valuable, high-impact work that creates a better well-being and supports mission-critical goals. This task is complex, but a tried-and-true formula can help organizations move faster and with limited resources. In this session, explore how digital documents and mobile responsive forms can be built into everyday processes and integrated into existing platforms to improve the speed, security, and quality of service delivery.

Harrison Smith

Director of Enterprise Digitalization

IRS

Gardy Rosius

Deputy CIO of Architecture Engineering Technology and Innovation

Department of Energy

Max Everett

Former CIO

Department of Energy

Margaret Graves

IBM Partner for Digital Modernization Strategy & Fellow for the IBM Center for the Business of Government

IBM (Former Deputy Federal CIO)

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Panel

Improving the Nation's Cybersecurity with Zero Trust

As organizations’ systems expand and evolve from on-premise to cloud-enabled and mobile environments, traditional perimeter-based security approaches become stretched. There is no Zero Trust “Silver Bullet,” and no single product is likely to achieve Zero Trust Architecture alone. However, there has been great progress this year by the Department of Defense (DoD) and Federal Government such as a DoD program office and pilot programs, the release of the Executive Order on Improving the Nation’s Cybersecurity and the Office of Management and Budget’s Federal Zero Trust Strategy, along with a General Services Administration ZTA buyers guide. This panel will discuss next steps your organization can take understanding that each organization starts the process of modernizing their security from their own unique place.

Gerald J. Caron III

CIO / Assistant Inspector General of Information Technology, Office of Inspector General

Department of Health and Human Services

Ross Nodurft

Executive Director

The Alliance for Digital Innovation

Steve Gottwals

Technical Director of Security Solutions

Adobe

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Panel

The Golden Age of Creativity and the Modern Workplace

Creativity is no longer just an output or medium. It’s no longer the exclusive realm of designers and creators. Department of Defense (DoD) service members and civilian employees are all creative in their own unique ways. It belongs to everyone; it’s everywhere, and ultimately, creativity is what connects us all. New channels and mediums, such as voice, augmented and virtual reality, and more, are helping creators (individuals, companies, governments) innovate from a storytelling and experience perspective, while technology works behind the scenes to accelerate productivity for individuals and teams. This session will explore how the demand for content has placed new demands on an organization’s tools and workforce. You'll learn approaches that help change the human perspective, use cloud, automation, and artificial intelligence to unlock endless possibilities that come with the burdens of ineffective collaboration in the modern workplace.

Thomas Kenney

Chief Data Officer and Chief of AI

U.S. Special Operations Command

Terry White

Principal Director of Creative Cloud Evangelist

Adobe

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Panel

The Future of Work – Redefining the Experience for the Workforce

As we enter a new chapter — the biggest transformation in how we work since World War II — it is critical to give the Department of Defense (DoD) service member and civilian employees a modern experience from hiring to retirement for workforce support activities. Purpose, job satisfaction, and being mission ready matter now more than ever. This includes looking at each experience from their perspective and consistently providing them with the tools, access, information, support they need to be a valuable contributor to overall mission, and stretch their muscles with new skills. As the military adapts to the demand for digital-first everything, this panel will unpack the emerging trends that are driving deep and long-lasting transformation, how to combine cultural, digital, physical, and learning and development to create an overall employee and student experience, and how investments made today will drive the future of the connected mission and employee experience for a more resilient and empowered workforce.

Col John Stanley

Director of Innovation Support Operations, 75th Innovation Command

Army Reserve

Lt Gen Bob Ashley

CEO

Ashley Global Leadership and Strategy, LLC

Matthew Rose

Business Strategy Manager

Adobe

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Panel

Preparing State and Local Government for the Future of Work

Today’s digital world offers unlimited potential for state and local governments to innovate and collaborate internally, across organizations, and with citizens. In many ways, however, that laid the groundwork to enable greater flexibility in how employees will work in the future. This leaves local leaders wondering: What does the workplace of the future look like? During this session you will learn from state and local leaders on their approaches to prepare for the workplace of tomorrow. They will discuss what the new normal looks like and the types of technology tools necessary to continue functioning against uncertain future scenarios.

Glen Gilbertson

Chief Information Officer

Hennepin County, Minnesota

Michael Rossman

Chief Human Resources Officer

Hennepin County, Minnesota

Melinda Stewart

Executive Director of Digital Innovation & Technology

Virginia Information Technologies Agency (VITA)

Jennie Strobeck

Public Sector Chief of Staff

Adobe

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Panel

Bridging the Digital Divide with Effective Content Strategies

Citizens view government agencies as experts in the areas they serve. Whether an agency provides information during emergencies, offers context to understanding newly enacted laws or policies, or serves as a trusted research resource, the way agencies communicate impacts lives. Since most interactions are now taking place in a digital space, organizations need a content strategy that keeps pace with the speed of today's work, taking into account the citizens they serve. During this session, learn from leaders about best practices for developing an effective, equitable content strategy that allows teams and citizens to work seamlessly and securely, regardless of digital access.

Chris Wollesen

Web Content Management Supervisor

Illinois Department of Innovation & Technology

Christina Adams

Digital Accessibility Software Engineer

Siteimprove

David Thorpe

Vice President of Strategy & Consulting

Publicis Sapient

Chris Lim

National Practice Director, State and Local Government

Adobe

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Panel

Innovation Sneaks: Adobe's approach to Digital Literacy, Web Accessibility, and Equity

Join this lightening-style session to hear how Adobe & our partners are working with government to solve key issues. From an upskilling platform that offers residents defined career paths, to a new web analysis framework developed to help government measure accessibility, to a simplified web journey optimization tool, we will discuss & demonstrate the latest tools & innovative solutions to enhance resident outcomes.

James Horne

Director of Strategy

Balance Internet

Caroline Cerf

Director of State and Local

Adobe

Amy Juang

Senior Digital Strategist

Adobe

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Panel

Innovation Sneaks: Adobe's approach to Digital Literacy, Web Accessibility, & Equity - Part 2

James Horne

Director of Strategy

Balance Internet

Caroline Cerf

Director of State and Local

Adobe

Amy Juang

Senior Digital Strategist

Adobe